I’m excited to be putting on the finishing touches of a new CEO workshop co-developed with Stefanie Lightman of iFridge & Company. Stefanie is a former co-worker, world-class marketer, and passionate Red Sox fan, so the joint efforts are fun and lively. Stefanie and I will deliver that workshop over the coming weeks to Vistage CEO groups on the east coast. Each of us have been independently conducting CEO workshops this past year, but this is our first attempt to integrate our respective work. You can learn more of Stefanie’s perspectives on our joint work in her blog.
We’ve developed a very nice pairing of strategy development and execution with pragmatic take-away tools for the participants. First, is a scorecard developed by ifridge & Company for evaluating the sustainability of differentiation, and scoring an organization’s ability to articulate that differentiation in the marketplace. This is always a continuous improvement project, reaching to all corners of the organization, and a great way to reconfirm sustainability, and then prioritize sales enablement and marketing programs.
The second take-away is the development of a Strategic Events Heat Map, a tool often recommended by Priiva to its clients. While not a full-blown market model based on game theory, the development of this heat map forces a similar rigorous and structured codification of outside-in strategic thinking. The heat map features a strategic lens, which includes the sustainable differentiators referenced above, to evaluate the impact of various world, market, and internal events as they occur. Over time, the heat map provides a visual picture of the major stakeholders in your market.
Participants will leave the workshop with the ability to conduct quarterly strategic reviews using both of these tools. We’re looking forward to the interactions and an excited set of CEO participants.