My Work at Priiva

I represent Priiva Consulting Company. We’re a boutique consulting firm that helps our clients with strategy. In particular, we help with strategic decision-making (as opposed to strategy execution). Game Theory underpins our methodology. You’ll find lots of resources on this blog to strategy, strategic decision-making, and the applications of game theory.


You won’t find a great deal of client stories on Priiva’s website. That is because our clients don’t want to broadcast their most strategic challenges and decisions. But we’ve been doing this for 15 years, have run over 200 game models in that time, and by our count, have 85% prediction accuracy! You can read more about my work at Priiva here. And more about Priiva co-founders, thought leaders, and great individuals Gerry Sullivan and Dan Pringle.